Become a Certified Internet Marketer | Internet Marketing Association

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Become a Certified Internet Marketer

The University of Washington-Bothell has partnered with the Internet Marketing Association to offer the UWB-IMA Certified Internet Marketer (CIM) professional certification program. This online course provides participants with the foundational Internet marketing education needed to succeed in today’s fast-changing online business environment.

The certification course is divided into six lesson areas, culminating in a final exam to certify Internet marketing knowledge. A typical student will take 14-16 hours to complete the course curriculum, including:

Build a Foundation

Gain a broad understanding of the fundamentals of Internet Marketing to maximize your career potential

Develop a Strategy

Discover how to use Internet Marketing best practices to develop winning strategies for your business

Maximize Results

Grow your career success, while growing your business success.

BOOST YOUR DIGITAL STRATEGY

The industry's premier Internet Marketing Certification

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Gain valuable experience with these lessons:

1. Overview of Internet Marketing

2. Online Acquisition

3. Online Conversion

UW-Bothell students will learn from experienced Internet marketing practitioners. These practitioners draw from decades of combined Internet marketing experience at pioneering companies such as Microsoft, Omniture, Adobe, Foresee, Ancestry.com and others. The roster of instructors includes both senior marketing leaders as well as a published author on web analytics who share their expertise to provide program participants with highly sought-after information delivered with the ease and convenience of an online learning platform.

The intuitive, user-friendly system also includes clear instructions for navigating the site, reviewing lesson presentations, and taking quizzes and the final certification exam. Lessons can be viewed via online streaming media as well as PDF presentations in a convenient, self-paced sequence. Other features include a personalized events calendar, recent activities and alerts to fully engage the online course participant.

• No-cost IMA premium membership as a unique resource for comprehensive, timely information and perspectives that you won’t find anywhere else, along with the resources, tools and connections to help your career flourish in the marketing community

• Access to latest industry trends and data

• Unique community of peers with shared expertise

• Advocacy for Internet marketing best practices

• Promotion of those successfully earning the professional certification (Certified Internet Marketer)

• Invitation to attend the IMA conference, IMPACT-- its annual thought leadership gala event

Successful completion of the certification course also provides benefits from the IMA, including:

4. Online Retention

5. Online Analytics & Measurement

6. Data-Driven Marketing

Become a Certified Internet Marketer today to: